Ralph Lauren’s Fall 1982 Campaign photographed by Bruce Weber
Ralph Lauren’s steadfast historicism rivals the likes of Karl Lagerfeld and John Galliano, it’s all been a part of his rendition of the American Dream: recasting the country’s modest heritage as the ultimate luxury, fueled by a stoic nostalgia. A reference to colonial America, with quilted patchwork and scenic motifs on sweaters, bleeds a high kitsch factor bordering on comedy. In anyone else’s hands you could be distracted by the hilarity of it all. But for Ralph Lauren, of course with photography by Bruce Weber, there’s a touching sincerity that really makes you want to believe. A humble decorative richness, a sense of humor, and a nostalgic nod to a triumphant past are all very potent ideas, then and now.