Patrik Ervell, 2010

The triumphantly reserved repetitious drone of Terry Riley makes a  fitting soundtrack for Patrik Ervell’s Fall/Winter 2010 collection and the parade of pubescent boys he showed it on. The clothes, like the music, speak to a minimalist desire (a cause but not an effect) to relinquish references, a tabula rasa, a foundation for one’s unique identity to shine. For Ervell, the new masculinity is not rooted in subcultural subversion or a reversal of body image lexicons, never anything so obviously “cool”. It is the noble tension of the extravagantly mundane, the proudly plain, without affectations or compromise.

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