Giorgio Armani Fall 1989 campaign by Aldo Fallai
The relationship between designer Giorgio Armani and photographer Aldo Fallai is perhaps one of the most defining in fashion. Fallai’s lens translated Armani’s sometimes abstract approach to dressing into something real and tangible — an experience the viewer can reference themself, an ideal they can relate to. In his 1989 menswear campaign this synergy and unique relationship produced some of Armani’s most distinct imagery. Without a location, props, or extras to stage a narrative, Fallai evoked what was inherent in the clothes and only in the clothes in order to tell the story.
The melange of texture, the palette of tinted and muted colors posing as neutrals, and the basic luxury of a sumptuous fabric are all that frame the model’s affectations, his body language, his gaze, and his confidence. They provide the only context for this man and his world and it is more than convincing. This approach to image making and even the clothes themselves might be considered sparse or perhaps minimal. But if you look between the lines and read the fine print, it is nothing if it isn’t opulent.